Posts Tagged ‘Page Ranking’

Backlinks methods you should avoid

Sunday, November 29th, 2009

backlinks clinic

Phew, this is a multi-faceted subject and I want to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:

Authority - simplified

The more authority your site has the better you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by humans are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are credible sources of content and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your web pages will contribute authority to your web pages. Another perfect example is Wikipedia as the entries here are almost always added by by group of humans as opposed to a single source.

So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative content link to your web pages then you inherit their influence and as far as Google is concerned you become more authoritative and so the trust in your web pages by Google goes up.

How Google decides what is and isn’t authoritative is a guarded secret for solid reasons and aligns with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone manipulating the formulae that Google untilzes in its efforts to try and bring some order to probably the most significant technological asset of this period in history.

How not to get Backlinks

And on this thought it’s valuable to state some obvious sources and methods of acquiring backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of severity, the common offenders are:

  • Paid backlinks – hubs where people purchase and sell backlinks
  • Comment spam – entries that contain links on web pages that are just not associated to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Unnatural growth – there are a myriad of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to show up on Google’s radar, specifically if it’s a recently registered domain.
  • Backlinks from villainous sites – these are particularly nasty as you are guilty by association - need I say more.

*There is another factor where I may be on shakey ground, but reputable media properties appear to get a lot of authority and I have definitely observed significant quantities of the same content over and over again on different web sites with no penalties, I am still monitoring this, only as some of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future post….

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